I'm Allyssa 👋
Hybrid designer with a background in marketing automation, growth hacking, content marketing, and front-end development.

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Hey, this is what I do

A little bit of everything. Seriously, I really like this stuff.

Graphic Design

You name it – it can be done. I will work with you or as part of a team to come up with creative solutions to meet the business goals and drive initiatives. Logos, brand guidelines, collateral, and banner ads are just some examples of what I can do.

Web Development

I can design and code web experiences that will scale with your business as it grows, from landing pages to fully-developed websites and everything else in between. I will ensure your web project is built for performance as well as function.

Marketing

I will work with you to create a marketing plan that fits your business objectives. Marketing automation, email campaigns, AdWords, display ads, content marketing, and a strong SEO strategy are just some of what I bring to you and your business.


HubSpot Development and Maintenace

I'm a HubSpot developer and consultant currently available for freelance or contract work. I have been working with HubSpot for three years and I'm HubSpot design and marketing certified. Not only can I create HubSpot templates, I can also read and understand existing code to find and fix bugs. I've also been working with the HubSpot CRM for the last 18+ months. I am able to create and implement workflows, create and edit existing forms, create/track email campaigns, and tailor and customize lead scoring to fit your metrics.

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Portfolio

A little bit of this and a little bit of that.

Logo Design

Branding, Graphic Design, Typography

Web Design / UX

Web Design, HTML & CSS, HubSpot

Web Design / UX

Web Design, HTML & CSS, HubSpot

Web Design / UX

Web Design, HTML & CSS, Visual Studio

UX Design

Animation, UX Design, UI

UX Design

HTML, CSS, Graphic Design

Web Design / UX

HTML, CSS, UX, Graphic Design

Album Art Reimagined

Layout, Illustrator, Photoshop

Brand Identity

Branding, Logo Design

Video and Production

Illustration, Video Editing, Art Direction

eBook Covers and Layout

Graphic Design, Layout, Illustration

Album Art and CD Booklet

Graphic Design, Layout, Branding

Logo Design

Graphic Design, Branding

Merchandise

Graphic Design, Illustration, Branding

Collateral

Graphic Design, Layout, Branding

I've done a lot of work in my career and some of it just doesn't make sense on here. I mean, do you want to see tradeshow backdrops or sales brochures on here? I didn't think so. But if you really want to see my other stuff then just shoot me an email and I'll send over a well-organized folder full of other folders that contain a lot of my other work.

The Process

Here's how I tackle a web project.

ScriptRock.com Home Page

Role: Graphic Designer, Web Designer, Front-End Developer, Marketer

The ScriptRock (now UpGuard) website was somewhat of a "Frankenstein" site. They had used an agency to do the homepage and pricing page and then did the other pages themselves using HubSpot COS. The overall look was inconsistent and needed a massive update. I was tasked with the opportunity to rebrand and style the entire website.

First, I approached the project by sketching out the home page and it's needs.

While wireframing the home page I went over what each div section needed to make the page successful while educating the visitor on what ScriptRock does and what the product can offer them.

ScriptRock.com Wireframing
ScriptRock.com Wireframing

The hero section needed a powerful in-house product shot of someone using the product to show the ease-of-use. It needed a good h1 heading not only for SEO purposes but also for the 5 second test. I wanted visitors to know what ScriptRock does as soon as the hero section loads.

The second div needed to draw the eye down with a strong h2 accompanied by well-designed icons that explained the products benefits using one word only. I did not want to clutter the area with too much text.

The next two sections were to sell the visitor with an explanation of what ScriptRock is and what it does. I included a paragraph from our sales collateral and product documentation with some "spiced up" marketing language. I was sure to include call-to-action buttons for further education (case studies, integrations, solutions). In the live version I added two more CTAs in different styles for "get started" or "get a demo" just in case the visitor was sold at this point.

The Supported Platforms section was key in educating and convincing the visitor. Since so many companies are tied to legacy software it was important to show what ScriptRock integrates with and works well with. If a systems administrator is scrolling down the home page and sees a logo of something they already use it might catch their eye and encourage them to learn more.

Social proof was key to driving home the importance of the ScriptRock product so I was sure to include current customer logos and update them as new customers came onboard.

Another way to build and ensure trust was with more social proof, this time in the form of a direct customer quote about our product offering. Ideally, we would have liked to include a photo of the individual and the company logo but the logo was all we could muster at the time. The quote is attributed by the individuals's title/role and department within the company.

I wanted the next section to be the final push of TRY OUR PRODUCT NOW! In fact, I heavily A/B tested the next section that included various language from "Try ScriptRock Free" to "Get a free account" to "Login to your free account". I also A/B tested the "get started" CTA to correspond with the h2.

Lastly, the footer was the bun at the end of a good, meaty, veggie-filled sandwich. It needed to include the nav bar as well as other popular pages (ie: DevOps eBooks). It was important to include the word "DevOps" instead of just "eBooks" since DevOps was a big traffic driver for ScriptRock.com. The footer also needed to include company links and two logos demonstrating our credibility within the space. The footer wouldn't be complete without the social account links and blog feed. After all, the blog feed was the biggest traffic driver for ScriptRock.com.

ScriptRock.com Wireframing

The final product was built in HubSpot COS. I coded the website, designed the icons, photoshopped the imagery, and used text and copy from various company collateral and documentation. I copywrited (copywrote?) the text when necessary. I also implemented all tracking and analytics to ensure we were measuring each click, scroll, and interaction. As mentioned, I A/B tested when necessary and used the home page results to the remaining site pages.

ScriptRock.com Home Page
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Read a further analysis of this project


Here are some of the other web designs I did for ScriptRock (aka UpGuard)

more web designs I've done
Click to enlarge


Current Projects

Here's what I'm working on right now.

landing feet first gif animation

Landing Feet First

Role: Founder, Designer, Front-End Developer, Marketer

Landing Feet First provides inbound marketing services for small to mid-sized companies. We deliver a winning combination of marketing implementation and automation, lead generation strategy with a focus on SEO and the technical training on all things marketing.

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YaDoggie

Role: Designer, Front-End Developer, Marketer

YaDoggie is a new kind of dog food company that melds delicious, super healthy food with technology and convenience. You'll never run out of food again and your best friend will thrive.

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yadoggie gif animation

Can I work with you?

You bet! Tell me more about your next project.

Psst.

Here's some of my older stuff.
And some even older stuff over here.