Back To Top

I use design with product marketing to tell stories.

Wait, what? Explain

I'm Allyssa 👋

I'm a designer turned marketer with a passion for storytelling.

My sweet-spot is right between digital marketing and product marketing coupled a design focus and strong desire to communicate with customers and partners alike. I am usually the biggest customer advocate in the room.

TL;DR – I like turning complex concepts into digestable content through design or writing.

Areas of Focus

The truth is I *specialize* in a lot of areas because I love learning new things and I've worked in mostly SMB's that required me to take on new skills. So here we are...

That means you get a designer turned marketer with a strong background in design, product marketing, marketing automation, creative strategy, content marketing, and front-end web development.


Oh yeah.

Design

Product Marketing

Content Writing

Strategy

Research

Digital Marketing

My Tool Chest

My tool chest is full of different skills I've acquired over the years.

Design

I have a decade plus of experience under my belt crafting, designing and when applicable, front-end coding visuals for landing pages, website redesigns, collateral, branding guidelines, tradeshow graphics, internal docs, slide decks, social media, marketing campaigns, and even good ol' employee swag. My design background allows me to see both the visual and functional side when creating campaigns and driving qualified leads to a website, app download, tradeshow booth or event.

Product Marketing

I like developing differentiated, persona-focused positioning, strategy and messaging for B2B and B2C products and solutions. I can research and craft buyer personas that can then be applied across marketing content and campaigns as well as internal training docs. I am very comfortable creating collateral for sales, customer, and analyst presentations, one-pagers and datasheets, case studies and competitor battle cards. Psst: I am also Level II certified from Pragmatic Institute.

Digital Marketing

For the last six years I've been immersed in the brainstorming and the executing of inbound and outbound marketing strategies based on personas or verticals. I use my design background coupled with my love for storytelling and desire to learn* to create unique and measureable campaigns that fit a company's goals, product and above all else – budget.

*Shout out to CodePen, HubSpot blogs and the internet

HubSpot

I'm a HubSpot aficionado through and through for both the CMS and CRM. I've been working in HubSpot since the beginning of 2015, which means I'm HubSpot Design and Inbound Marketing certified – woo hoo! I create templates as well as read and understand existing code to find and fix bugs. I can create and implement workflows, create and edit existing forms, create/track email campaigns, and tailor and customize lead scoring to fit your business metrics.

My Process

Curious how I work? Here is how I approached creating a new website for ScriptRock (now UpGuard) in the summer of 2015. I share this because it was the first of many projects of this size and scope. It was my introduction to the world I love to work in today. Let's get to the story.

The ScriptRock (now UpGuard) website was somewhat of a "Frankenstein" site. They had used an agency to do the homepage and pricing page and then did the other pages themselves using HubSpot. The overall look was inconsistent and needed a massive update. I was tasked with the opportunity to rebrand, write and style the entire website from the ground up.

Keep Reading

Writing Samples

I enjoy researching and writing about topics ranging from SaaS solutions to industry buzzwords and everything in between. I wrote and designed each piece of content below.

If you want to get a feel for my voice be sure to check out my blog and Twitter as well.

High-Level SaaS Solution Overview

This overview was created for sales reps and account executives to send when talking to prospects about a specific product solution targeted for SMBs under 100 employees.

View Overview

Explainer Video Script

One of many video scripts I created for Propel's explainer video series. I also wrote the video storyboard. I also interview and shoot customer testimonial videos.

View Script

eBook

This eBook was one of three used in a gated content partnership with Salesforce aptly called The PLM Buyer's Guide.

View eBook

Medical Case Study

A case study that highlights why Yukon Medical chose Propel over a legacy solution and which proof points they've experienced since switching tools.

View Case Study

Design Portfolio

Once a designer, always a designer.

I'm grateful to have worked on some incredible projects over the years. I've also been known to succumb to late night inspiration and redesign things no one asked me to redesign. Those are also included 😊

See more work on Dribbble and Behance

Podcast Logo

Logo Design

Coffee Shop

Brand Identity

Propel Branding

Brand Guidelines & Identity

117 Project

Merchandise Design

1Password Concept

App Design

Connect

Want to say hey? Let's do that Twitter 😊

Or if you'd like to connect about your next project, please fill out the form and I'll be in touch as soon as I can.